Tales From the Field: Updates from the
Animal Welfare Approved Program

May 2015
Meat Matters Event

Animal Welfare Approved participated in the Meat Matters event hosted by Chefs Collaborative at the Food Network kitchens in NYC on April 28. The event provided an opportunity to learn about the issues surrounding producing and eating meat, and connect with leading change makers in the culinary world. Chef Shanna Pacifico prepared a dish with Certified AWA chicken from Hunter Cattle Company.
Baker Ranch Featured in Tex Appeal Magazine
Congrations to Baker Ranch in Belton, TX, on being featured in Tex Appeal Magazine. 78-year-old rancher and retired OB-GYN Dudley Baker shares his motivation for raising Certified AWA Angus beef: “It’s all about health. I do this for three reasons: healthy food, environmental stewardship, and healthy animals.” To read the full article, click here, then go to page 66.
Calling All AWA Farmers!
Pioneering Certified AWA restaurant, Grazin’ in New York, is looking to source the following products from Certified AWA farmers in the area: lamb, goat, pork, chicken, retired laying hens, and bones. Email Dan@grazinburger.com for additional information.
Welcome New Farms

Blue Ledge Farm, Leicester, VT
DAR Farms, Wallace, NC
Greenpond Farm, Lewiston, NC
Lemieux Creek Ranch, Telkwa, BC, Canada
NFR Beef, Fallon, NV
Primetime Farms, Pahrump, NV
Stonefield Organic Farm, Trenton, TX
Hunter Cattle Company Highlighted in Statesboro Herald

Kristan Fretwell of Hunter Cattle Company, in Brooklet, GA, reveals how focusing on agritourism and local consumer demand for high-welfare, sustainable meat helped grow their business from a small operation to one supplying Whole Foods Markets with Certified AWA meat–largely by accident: “We say good neighbors, good books and the good Lord have gotten us where we are today.” To read the full article, click here.
Animal Welfare Approved: What’s In It For Me?
Demand for high-welfare, sustainable food is at an all-time high. As more people become aware of the benefits of pasture-based farming, they are seeking third-party certification, and trust Animal Welfare Approved as the label of choice. Click here to read the full article featured in On Pasture.
Featured Retailer

Huckleberry’s Natural Market offers one-stop shopping for a broad array of natural and organic products in Spokane, WA. Established in 1996, they were the first market in Spokane to offer alternative produce, seafood, meat and dairy, and they are still ahead of the curve, supplying Certified AWA goat milk from Lucky Hook Dairy in Moses Lake, and Certified AWA cows milk from Pure Eire Dairy in Othello. AWA certification guarantees Huckleberry’s customers that they are getting milk from animals that are truly pasture-raised according to the highest welfare standards.
AWA Guide to Using
Social Media

Social media is an umbrella term used to describe a number of new online tools that allow people to stay in touch with each other and share information and ideas through their computers and, increasingly, smartphones and tablets. But while social media is great for staying in touch with friends and family, it also provides businesses of all shapes and sizes with a fantastic opportunity to communicate directly with new and existing customers–and at minimal cost!

The AWA Guide to Using Social Media is designed to help farmers of all ages and abilities get connected with their customers and other farms and businesses by using the two most widely used social media platforms: Facebook and Twitter. Click here to read more.
The Happy Rooster Farm

On May 2nd, The Happy Rooster Farm celebrated Earth Day at the Floyd Earth Day and Eco Expo in Floyd, VA. This family-oriented event, hosted by the Partnership for Floyd, was held at the Floyd Eco Village and featured a variety of area vendors, businesses, and speakers. Community members young and old participated in walking tours of the EcoVillage, discussions about monarch migration, and arts and crafts. Greg Sazonov, of The Happy Rooster Farm, joined in on the fun sharing information about his farm and the AWA program.
Farmer Resources
Are you interested in selling or buying breeding or feeder stock, farm equipment, or supplies from other AWA farmers? We encourage you to visit the Farm-to-Farm Sales page, where you can submit an advertisement of your own, or browse what other AWA farmers are seeking or offering.
Upcoming Events

Mother News Earth Fair
Albany, OR
June 6-7
More information

American Association of Meat Processors
Annual Convention
Springfield, IL
June 18-20
More information
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About Us
Animal Welfare Approved is a free third party certification and food label; we audit and certify family farms that utilize high-welfare methods of farming, outdoors on pasture or range. Certified farms use the AWA label as a way to add value and to assure customers of high-welfare farming practices, and have access to free expert technical and marketing support. For more information please visit our website at www.animalwelfareapproved.org.

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